5 Hot Brands To Have On Your Radar
1st December, 2025
Some brands just feel right for the moment, and these are just that. Make a note now because once party season steps back you’ll be craving silhouettes, texture and impeccable cuts, courtesy of cult global brands such as Jude (already an A-list favourite, so what are you waiting for?), Song for the Mute and We11done to name a few. Discover our fashion team’s top choices and add them to your 2026 wish-list immediately.
We11done
Founded in 2014 by Dami Kwon and Jessica Jung, We11done has steadily evolved into one of the most relevant brands for 2026, redefining modern dressing with its effortlessly cool sensibility, timelessness and forward-thinking edge. The Seoul-based label’s blend of streetwear ease, preppy tailoring, and signature oversized silhouettes feels perfectly aligned with today’s appetite for elevated comfort and quiet individuality. Drawing inspiration from the 90s and early 2000s, We11done subtly channels nostalgia yet its pieces remain thoughtfully constructed, grounded in premium fabrics and meticulous attention to detail. For 2026, the brand’s appeal lies in its ability to balance simplicity with statement: softened neutrals, sculptural proportions, and subtle graphic touches create a wardrobe that feels modern, versatile, and instantly stylish. Sounds perfect, doesn’t it?
Marge Sherwood
Named after a character from the 1955 novel, The Talented Mr. Ripley, Marge Sherwood is the innovation of designer duo Sungeun and Soonyoung Kim, who founded the label in 2016, offering nineties inspired handbag designs with a minimalist aesthetic. Designed with luxury in mind for everyday purpose, their contemporary feel has been seamlessly blended with traditional details resulting in a sophisticated appeal due to their sleek lines and structured form. Crafted from luxurious fabrics such as the highest-quality leather, Marge Sherwood bags are designed to last in terms of both design and function. Styles such as the Boston shoulder bag and soft Baguette bag present themselves in familiar 90s-inspired silhouettes, their rectangular structured form nods towards a vintage aesthetic whilst the modern stitched panels and embossed logo launch them into the now with cutting-edge modernity. Celebrated for their considered attention to detail, Marge Sherwood handbags are thoughtfully designed with additional layers of luxury; the harmonious balance between refined style and functionality.
Discover Marge Sherwood
Song for the Mute
Founded by Melvin Tanaya and Lyna Ty, this laid-back antipodean label is known for its contemporary avant-garde aesthetic depicted by raw edges and unlined exposed interiors. With imperfection and textile centric designs at its core, narratives are told using experimental processes and tactile fabrics resulting in uber-wearable pieces with an unconventional form. As the brand expands, their collabs are also the hot drops to snap up. Most recently, their partnership with Adidas (shop on Fabric of Society!) had us all racing to shop The Taekwondo Mei sneakers – a wear with everything pair, with an effortless, lived-in aesthetic.
Discover Song for the Mute
Jude
Footwear designers Jurgita Dileviciute and Denitsa Bumbarova created Jude in 2024 and the brand has gone from strength to strength since then. Crafted in Portugal using luxurious Italian and French leathers, Jude shoes are sleek, modern and minimalist, with an expected sense of fun. Looking for a conversation-starting pair of peek-toe red stilettos that are actually a delight to wear?... Look no further. The brand’s impeccable design and quality stands out just as much as any celebrity following they may have gathered since their iconic Fame heel was worn by the equally iconic Kim Kardashian. 2025 has been an incredibly strong year for the brand but we have a feeling that next year will be even brighter!
Samuel Guì Yang
Founded in 2015 and spear-headed by directional duo Samuel Guì Yang and Erik Litzén, Samuel Guì Yang is based between London and Shanghai, the two cities serving as the perfect fuel for the brand’s melting pot of inspiration. A mix of modern and heritage is referenced within the label’s sustainably-minded designs.
Deriving from a union of two cultures and heritages– Chinese and Western, the brand’s contemporary silhouettes promise the kind of clothes that will elevate your wardrobe season after season. The brand’s unique aesthetic is both limitless and borderless; consisting of one-of-a-kind tailoring fused with a modern take on the traditional Chinese dress.
