Dreaming with Deme By Gabriella
12th March, 2026
If sorbet shades, sweeping hem lines and a little dose drama are your thing then may we introduce you to Deme By Gabriella. A sustainable luxury occasion wear brand, created by fashion cool-girl turned accomplished designer, Gabriella Demetriades, the label has quickly mastered the art of knowing what it does best and what its customers want.
The idea of having the perfect occasion wear dress sitting in your wardrobe is often bound around but how easy is it really to find in the first place? To fulfill the role said dress needs to be timeless enough to not ever feel dated yet special enough to not lose its newness shine over time. This is precisely what makes Deme By Gabriella designs special.
The curation of styles share a set of distinctive design details, swaths of fabric that are layered and draped across the body in different yet always flattering shapes, and most likely floor length for a head turning, body-lengthening silhouette. Our favourite design on Fabric of Society has to be the Burgundy Bloom Maxi Dress, which is exclusive to us and comes in the richest, most flattering berry shade. Perfect for any celebration, the design feels modern yet modest with swathes of fabric artfully draped across the shoulders.
For a lighter, brighter option, the turquoise blue Heloise Maxi Dress and lemon yellow Paulina Maxi Dress are instant boost-boosters that will feel equally suitable with beachy sandals when the time comes to welcome summer time sundowners.
As if you needed another reason to fall for these dreamy designs, Gabriella’s focus on reducing waste and producing smaller batches of each design ensures not only that surplus stock never ends in landfill but also that you’re less likely to rock up to an event and be faced with someone wearing the exact same dress. Good for the planet and your fashion credentials, what could be better?
