The Artist & The Muse
8th September, '25
Friend of the brand Lana Al Beik perfectly embodies the essence of Fabric of Society and when photographed by her own friend and long-time creative collaborator, Omar Sha3, well that’s when magic happens.
Showcasing the best of the new Autumn/ Winter 25 collections, the two embarked upon a beautiful, intimate and honest creative journey, discussing their work, the role of the artist and muse, and shedding light on their professional collaboration.
Here we see the results of the day. Photographed aboard Dubai’s iconic and timelessly luxurious Queen Elizabeth II boat – a nod to the enduring importance of local heritage combined with modern luxury. Lana wears an edit of equally iconic outfits from brands such as Magda Butrym, Aleksandre Akhalkatsishvili and Aya Muse.
On screen (check out the full video on our Instagram!) Lana reveals some of the tender tales that have shaped their working relationship, from describing impromptu illustrations added to her hands on a shoot – which were then beautifully captured by Omar, to the time their car got a flat tire mid-shoot in a field of flowers. The stories between them highlight their unique artist and muse relationship that is built on trust, friendship and a shared creative language.
