The Cool-Girl Shoe With Staying Power
3rd August 2026
The BIRKENSTOCK Boston has always belonged to a certain kind of woman: relaxed, well dressed and entirely uninterested in suffering for her shoes. First introduced in 1976, the iconic clog celebrates its 50th anniversary this year, proving that comfort and cool have never been mutually exclusive.
For summer, BIRKENSTOCK 1774’s Northeast Providence collection gives the Boston a refined update, pairing its instantly recognisable silhouette with elevated materials and fresh colourways inspired by America’s Northeastern coast.
Wear yours with linen trousers for sun-soaked lunches, a floaty dress by the beach or relaxed denim while exploring the city. Practical enough for a full day on foot, yet polished enough for wherever you end up afterwards, it is the rare shoe that looks better the less you overthink it.
Fifty years on, the Boston remains an icon for good reason. Those in the know never stopped wearing it.
