How to dress for the year ahead
20th January 2025
As the seasons shift we're carrying forward the vibrant style energy of 2024 firmly into 2025. With a roster of fresh brands that promise to elevate your wardrobe, from events to the everyday. This is your cheat sheet, so read on.
Embrace home-grown labels
When our buyers came back with the news that we were stocking the Saudi brand, Abadia, there were shrieks of excitement all around the office. The label’s expertly crafted designs promise maximum wearability, working perfectly for vacation with a pair of jewelled Cristopher Esber flats or super soft leather sandals from Paris Texas, or with heels for a springtime wedding. The brand’s structured midi skirts also tick the workwear box (if, like us, you see office dressing as a serious sport).
A year of celebrations
Taller Marmo – known for its romantic silhouettes and luxurious fabrics – has arrived on site, their ethereal dresses proving the perfect choice for Eid celebrations as well as wedding season. Think flowing maxi dresses adorned with intricate details to ensure you are the best dressed guest at any event.
Sunshine, and beyond
As vacation plans start to take shape, packing becomes an art form. This is where the effortless chic of Amsterdam-based brand, Róhe, and Aussie IYKYK label, St Agni, comes into play. Their under the radar, cool-girl designs are perfect for sun-soaked days spent exploring new cities or long beach-side lunches. Look to the brands for lightweight and breezy linen shorts and matching separates, and easy to wear day dresses that can easily take you through to sunset.
A dose of retro
2025 is truly the year of the high/low. Mixing and matching forward-thinking trends with vintage references and blending dressy elements with low key style. Accessories brand, Marge Sherwood effortlessly delivers this high/low off-duty model aesthetic. Named after a character from the 1955 novel, The Talented Mr. Ripley, the Korean brand feels both modern and vintage all at once. The designs look familiar but the modern twists and unexpected details make them thoroughly contemporary.
