Riding the waves with Ahluwalia

Discover the new season collection and hallmark design details of British brand, Ahluwalia.

17th October, 2022

The ultimate multi-hyphenate, the brand’s creative director, Priya Ahluwalia, can’t help but see inspiration everywhere she looks, culminating in rich, vibrant designs. Her current collection ‘From Bollywood to Nollywood’, transports the wearer to Indian, Nigeria and back to London, both seamlessly and beautifully. 


Throughout her collections though, as far and wide as the inspiration spans, the distinctive detail of the ‘Ahluwalia wave’ is almost always ever-present. A sweeping pattern that swirls across designs, often in another fabric or finish, it adds an elegant and organic fluidity to the brands pieces. As fitting on tailoring as trackpants, the design detail is instantly recognisable.

This season, the pattern plays out boldly in over-size across a hero trench coat – its jolt of vivid red adding instant modernity. Across tailoring, Ahluwalia plays with plush structured corduroy to give a masculine edge to her feminine cuts, and even a dose of sparkle with glittered panels across jackets and tailored trousers. The collection is a masterclass in the brand’s breadth but also abundance of inspiration. 


Her designs, which span tailoring to t-shirts and tracksuits are perfect for mixing and matching. Super soft hoodies, with enchanting graphic prints work hard under more refined tailoring and jackets, whilst embroidered and printed denim elevates it far from its classic workwear roots. An inspired collection for all seasons and all occasions. 

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