The Korean brands shaping 2025
6th April 2025
Once renowned for its age defying skincare and esteemed beauty products, it’s Korea’s emerging fashion scene now gaining global attention for their upsurge of pioneering fashion designers. Ensuing Seoul’s debut Fashion Week back in 2000, Korea has since been celebrated for providing a fresh prospective on design within the fashion industry, showcasing contemporary silhouettes, dynamic street style and fusions of the country’s heritage both past and present. Rapidly cementing Seoul in our minds as the source for innovative new
designers, we look to those with trendsetting vision, those who are willing to push the boundaries of creativity whilst simultaneously retaining all-important cultural aspects inspired by Korean trends and values. As the fashion world increasingly desires visionaries, it’s Korean designers who are carving out a space where innovation thrives alongside tradition, conventions are challenged and bold creativity is in abundance.
Marge Sherwood
Named after a character from the 1955 novel, The Talented Mr. Ripley, Marge Sherwood is the innovation of designer duo Sungeun and Soonyoung Kim, who founded the label in 2016, offering nineties inspired handbag designs with a minimalist aesthetic. Designed with luxury in mind for everyday purpose, their contemporary feel has been seamlessly blended with traditional details resulting in a sophisticated appeal due to their sleek lines and structured form. Crafted from luxurious fabrics such as the highest-quality leather, Marge Sherwood bags are designed to last in terms of both design and function. Styles such as the Boston shoulder bag and soft Baguette bag present themselves in familiar 90s-inspired silhouettes, their rectangular structured form nods towards a vintage aesthetic whilst the modern stitched panels and embossed logo launch them into the now with cutting-edge modernity. Celebrated for their considered attention to detail, Marge Sherwood handbags are thoughtfully designed with additional layers of luxury; the harmonious balance between refined style and functionality.
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Dunst
Dunst was founded in 2019 by a collective of dynamic creatives looking to provide a label that was both accessible and appealing to all. Dunst, meaning ‘immaterial’, has a forward-thinking approach when it comes to design, calling on graphic design and architecture as well as unifying traditional gender boundaries to create elevated ready-to-wear staples and future classics. The Seoul-based label introduces preppy American casual vibes for the new season, expertly paired with a nod towards the French-chic aesthetic. Think boxy, boucle tweed jackets paired with pleated mini silhouettes, knitted sweater vests and relaxed-fit, versatile denim. Skirts feature heavily for the new season, A-line styles in mini and to-the-knee lengths as well as a softer bubble-hem silhouette, creating a juxtaposition within the collection against the straight lines of the tailored pieces. Delicate knitwear in pastel hues provides an effortless answer to trans-seasonal dressing. In true Korean form, the attention to detail and forward-thinking approach to design results in a harmonisation of easy-to-wear thoughtfully crafted wardrobe staples for the new season ahead.
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Osoi
The Japanese term meaning ‘slow, unhurried’ is the namesake and ethos behind designer Heejin Kang’s coveted label Osoi. Utilising Seoul’s high-quality artisans and workshops to create beautiful, sculptural bags, the label was founded in 2016 gaining global popularity as well as making an indelible mark on the industry amid Korea’s evolving fashion scene. Osoi focuses on timeless innovation, the epitome of sophisticated minimalism, each piece in the new collection is a work of art; defined by an effortless sense of luxury in the form of sleek silhouettes and clean lines. The iconic Toni bag is synonymous to the brands core identity; unique in style and form, designed to be both functional and timeless. This season, we’re introduced to updated styles in muted neutrals, statement red as well as soft pastel hues, creating elegant bags that are identifiable and striking in equal measure. Testament to the meticulous design process, Osoi is defined by the art of doing things properly, reflected by Kang’s dynamic capability in fusing Korea’s cultural style with trendsetting vision to create bags you’ll continue to reach for, season after season.
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LVIR
Designed to be worn with a sense of uncomplicated simplicity, the refined aesthetic of LVIR follows suit with its fellow Korean counterparts in fusing the perfect balance between traditional and contemporary design. Co-founded in 2016 by Jiyong Ahn and WonSub Lee, LVIR embraces a less is more ideology in their creations, whilst seamlessly retaining function and practicality at the core. Elevated staples such as modern tailoring and elegant feminine separates, designed to seamlessly fit the form and personality of the wearer, promote comfort as key by enabling freedom of movement. Produced by a team of specialist craftsmen and skilled experts in sartorial production, LVIR defines itself as innovative, wearable craftsmanship. Elegant forms such as fluid, sheer separates and contemporary tailoring with a workwear aesthetic bring a unique perspective on modernity. SS25 brings colour palettes ranging from ice blues to crisp whites and neutral earthy tones. A distinctive take on femininity strikes an elegant chord throughout LVIR’s new season collection, molten-like fabrics that fall effortlessly over the skin create a unique blend of experimental silhouettes that feel both innovative and timeless at once.
